Joico – The art of healthy hair. The mission of award-winning Haircare range Joico has always been to develop innovative and top performing hair products that you’ll love. To help you find your perfect Joico hair routine, simply browse the products using the buttons on the left. We love the Joico Body Luxe Volumizing Shampoo for adding volume and the JoiWhip Firm Hold Designing Foam for long-lasting style creation. Joico also offer the famous K-Pak which is intended to strengthen, rebuild and protect over-damaged hair.

K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.

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